Qualitative and Primary research, methods and techniques

During my lesson today, l have learned about the many various aspects of research of media. This includes:

Qualitative research: Qualitative research means text-based primary or secondary research. This week, we have only been learning about primary qualitative research . It revolves all around observations, interviews, open and closed questions, questionnaires in addition to analysing the subject that you are researching.

Jeremy Paxman: Jeremy Paxman's interview style is very up-front and always interrupts the interviewee  when he feels that they are not answering his questions or are trying to change the subject of conversation. He is also very quick to react when he feels that the interviewee is not answering him correctly. As well as this, he is also curious and sometimes even demands an answer from people. He does this by repeating the question over and over until the interviewee feels belittled.

He is also very determined to carry an interview on for as long as possible as it is very entertaining. This interview would be considered to be in between a structured and a semi-structured.

The Apprentice: 

When watching The Apprentice, the atmosphere of the interview appears to be full of tension and uncertainty. The style of the interview is very stern and competitive. To get a accurate indication on whether the interviewee is fit for the job or not, the interviewer looks through the applicant's CV first. During the interview, the interviewer judges the applicant based on drive and initiative as well as how their CV is presented. Overall, I think that the interviews on The Apprentice was very formal and between structured and semi-structured because of the general feeling of the interview.

Russell Brand: 

Russell Brand's interview style is calm and collected. During the interview, Jeremy Paxman asked a lot of challenging questions but l feel that Russell Brand handled the questions very well. He demonstrates his views but in a non-confrontational manner. As well as this, Russell Brand voices his anger during conversation at times but does his best not to actual show it in his face or in his actions. Also, Russell Brand has a way of getting his point of view across without trying to shout people down or trying to rudely interrupt them. Overall, I think that Russell Brand's interview genre is borderline structured and semi-structed.

Louis Theroux:  Louis Theroux's interview style was very intelligent and entertaining and it really obtained the true definition and depth of the story without confrontation whilst managing to maintain his point of view without outrightly expressing himself. As well as this, I think that Louis Theroux was extremely inquisitive, passively questioning, determined, and puts people under pressure when they are isolated in order to get the full story. On the whole, I feel that Louis Theroux is between semi-structured and unstructured, possibly closer to semi-structured than to unstructured.